Tuesday, March 3, 2009

Readers' Reviews Club - earn up to 15% off!

As a way to further our efforts to expand our online community to reflect some of the advantages we have in the store, we're starting a Readers' Reviews Club and offering an incentive to start sharing your thoughts and opinions on the books you love!
Now, in the store, these conversations come naturally, because we all love to talk about great books so that others can share in the great reading experiences we've encountered. That interaction is a little more difficult online, but, we hope, still very possible. So here is the announcement to prompt us all into action!

Hello fans of Northern Lights Books & Gifts!
The great thing about this page is knowing that we all love books, love community, and love independent voices. So, now we'd like to share that love a little more by offering a discount when you share your love of a book!
We're initiating a Readers' Reviews Club - to start it off, members will receive 15% off a full price in-store item OR free shipping on an online/phone purchase! -see "fine print"
How do you join?
Send us a review of a book that you've really loved! It can be anywhere from 30-300 words giving us a sense of what the book is about and why you enjoyed it! (negative/critical reviews have their place, but we really want to share books that really made a difference for us rather than steer folks away from books we didn't enjoy)

Where to send your reviews? Well there are spaces set up on the fan page on facebook where you can add your two cents for 15%! Otherwise, feel free to email us at the store: norlight at norlights dot com and we can cross post it here and on our store blog: Norlight Lit Life.

Once we see your review, we'll send you a certificate for either 15% off an in-stock, in-store item OR free shipping on an online or phone order. Then you can come into the store (or online or phone!) and find another book to love and to share!

We're really looking forward to the great reviews and books to come!

"fine print"
-This discount is available for an initial period as we really seek to get these conversations moving.
-Although we won't limit how many reviews you can post, we do have to limit how many discounts/free shipping we can offer: two per customer, per month.
-All reviews are welcome, but we'd like to focus on books that are still in print that we can offer to other customers through our store.
-We reserve the right to edit anything that we cross-post. If you would like to approve of our edits, let us know. Anything that we post will be credited to you by first name - this will be to protect your privacy. If you'd like to be credited by your full name, let us know!
-Discounts will be awarded to reviews that tell about the book and tell about why you enjoyed it and would recommend it to someone else. If it does not talk about the book, or if it seems to be lifted off the back cover (and we KNOW that none of you would ever do that - we just have to say...) we will reserve the right to withhold the discount incentive.

We look forward to hearing about, and sharing, all the books that you love! Contact us if you have any questions!

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